Hy-Vee Launches “Home Homefront Initiative” For Vet’s In November

To honor our nation’s veterans, Hy-Vee is encouraging its customers to join its Hy-Vee Homefront initiative.  The Hy-Vee Homefront initiative is comprised of several company efforts, including Hy-Vee’s “Round Up for the Homefront” program, complimentary Veterans Day breakfasts at all Hy-Vee stores, Honor Flights, and veterans and military member employee recruitment.

‘Round Up’ Contributions Accepted Throughout November

Through the Hy-Vee “Round Up for the Homefront” program, customers can join Hy-Vee in supporting veterans and military members when they check out now through Nov. 30 at the company’s 246 grocery stores across eight Midwestern states. Customers can participate by simply “rounding up” their purchases to the next dollar — or a desired dollar amount — at the checkout. Hy-Vee will match customer donations, up to $100,000.

Hy-Vee Homefront Initiative and Round Up_News Release_110817

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